DVDiana Voron
Senior Product Designer
Open to Senior roles

9+ years making SaaS platforms, dashboards and AI-driven tools clearer — and more profitable.

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Product designUX researchDesign systemsSaaS & dashboardsAI toolsFintechProduct designUX researchDesign systemsSaaS & dashboardsAI toolsFintech
(About my work)

I design interfaces for real work — dashboards, CRMs, payments and messaging tools where structure and logic matter as much as visuals. I start from the business metric, run research and journey maps, prototype in code when frames aren’t enough, and stay with a feature until the numbers move.

Showreel 2026 — Hawksmoor, Sellerise, GPS, Guy Phoenix, Harley Academy
9+Years
Designing digital products end to end
4Teams
SaaS, e-commerce tools and a London studio
x1.7Usage
Growth in template usage after the redesign
+25%
Paid conversion on the redesigned payment flow

Expertise+ for better
digital products

Five disciplines, one person accountable for the outcome — from the first interview to the release and the metric review after it.

View work
Product design
UX research
Design systems
SaaS & dashboards
Web & motion
B2B SaaS · Beauty-techNDA

AI messaging platform for salons

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Payments, message templates, AI assistant, network analytics and the design system for a subscription SaaS used by beauty salons. Interface recreated 1:1 with brand and data hidden under NDA.

Hospitality · Website

Hawksmoor restaurants

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Hawksmoor mobile home screen

Reservations across venues, private dining, menus and news for a premium steakhouse group — editorial typography with a booking flow in three fields.

How I enable
products?

Six case studies, from SaaS dashboards to editorial websites — each with the brief, my role and the outcome.

Start with the latest case →
(About me)

Hi, I’m Diana Voron — a product UI/UX designer with 9+ years of experience.

I build clear, practical interfaces for real people. I like complex products — dashboards, CRM systems, onboarding flows, payments, message templates — where structure and logic matter as much as visuals.

Most of my work is B2B SaaS and services: booking systems, client-communication platforms, real estate and e-commerce. I use modern tools, including AI, to iterate faster. No decoration — just strategy, UX and interfaces that actually work.

Product designDesign systemsPrototypingResponsive designUX researchUsability testingCustomer journey mapsInformation architectureUser flows

Where I’ve worked

Based in Georgia (GMT+4), working remotely with teams in Europe, the US and the CIS. Open to Senior Product Designer roles in product companies.

2024 — Now
Beauty-tech SaaS NDASenior Product / UI-UX DesignerLead designer of the client account: payments, templates, broadcasts, AI assistant, network analytics, onboarding for a new product and the design system. Daily work with the PM, frontend and CPO, about one release a month.
2022 — 2024
Plexusavant, LondonUI/UX DesignerInterfaces, animations, wireframes and prototypes for client products, backed by research.
2020 — 2022
Sellerise, USAProduct DesignerTools for Amazon sellers, shaped and refined together with the product teams.
2018 — 2020
KatrusUI/UX DesignerProduct work: visual and UX improvements, research and testing.
Sellerise
HAWKSMOOR
GPS
GUY PHOENIX
Harley Academy
Your company ✦

I design products that people trust — and that move the business.Prefer to write? sialenes@gmail.com
Contact ↗
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© 2026 Diana Voron — All rights reservedRemote · GMT+4